Job Details

Overview

In this foundational role, youll lead the creation of high-impact content that fuels our PR efforts, drives SEO success, and leverages innovative AI tools to enhance performance and scale our reach. From writing press releases and blog posts to optimizing web pages and managing cross-functional content strategies, your work will support Melaleucas mission of enhancing lives.

Youll be part of a collaborative team that supports internal departments, serves media outlets, and helps millions of customers discover the value of our brand. If you're a strategic thinker, a strong writer, and excited about the possibilities of AI in content creation, this is your opportunity to lead and grow.

Responsibilities

• Content Strategy & Development: Lead the development of original, high-quality content across formatsincluding press releases, blog articles, web pages, video scripts, and internal communications
• Content Library: Build, manage, and expand a diverse content library that supports Public Relations, SEO, Marketing, Sales, and Executive Leadership initiatives
• Brand Voice: Ensure all content reflects Melaleucas brand voice, values, and mission
• Content Refresh: Repurpose and refresh existing content to extend value and strengthen engagement

SEO & AI-Powered Optimization

• Implement SEO best practices across all contentfrom keyword targeting to technical enhancements
• Conduct keyword research, competitive analysis, and content audits to identify opportunities for improvement
• Leverage digital toolsincluding Google Analytics, Ahrefs, Semrush, Surfer SEO, and othersto guide content strategy, enhance performance, and apply innovative AI techniques that boost reach, productivity, and quality
• Stay current on algorithm changes, SEO trends, and emerging AI technologies that impact digital content

Public Relations & Foundation Support

• Write and edit press releases, media advisories, guest columns, and op-eds about newsworthy Melaleuca stories
• Support the Melaleuca Foundation by responding to donation requests and developing compelling philanthropic content
• Ensure external communications reflect Melaleucas voice, credibility, and purpose

Qualifications

• 28 years of professional writing experience in journalism, content marketing, public relations, or related fields
• Minimum of 2 years of hands-on experience planning and executing SEO strategies
• Exceptional writing, editing, grammar, and research skills
• Demonstrated ability to use generative AI platforms to enhance productivity, scale content, and drive innovation
• Familiarity with tools such as Google Analytics, Ahrefs, Semrush, WordPress, etc.
• Bachelors degree in Communications, Journalism, Public Relations, English, or a related discipline
• Strong organizational skills and ability to manage multiple projects simultaneously
• Bonus: Basic knowledge of HTML, CSS, or JavaScript is helpful, but not required

What Youll Love About This Role

• You'll shape how the world sees Melaleucaby telling powerful stories with purpose and clarity
• You'll pioneer new content approaches using AI to improve quality, increase efficiency, and amplify reach
• You'll join a mission-driven company that values excellence, service, and innovation
• Youll collaborate with a high-performing PR team that celebrates creativity, strategy, and results

Why Melaleuca

About Melaleuca: The Wellness Company founded in 1985 manufactures and sells more than 400 health and wellness products to millions of households around the world. With a mission of enhancing lives, Melaleuca is known for its innovation, integrity, and impact. The company is privately held, debt-free, and widely recognized as one of Americas most trusted brands.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing