Job Details

Employer Industry: Custom Products and E-commerce

Why consider this job opportunity:

• Opportunity for career advancement and growth within the organization
• Work remotely with team alignment during U.S. business hours
• Supportive and collaborative work environment
• Chance to make a positive impact on customer engagement through innovative marketing strategies
• Access to a diverse and inclusive workplace that values unique contributions

What to Expect (Job Responsibilities):

• Plan, set up, implement, monitor, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, competitor benchmarking, and search trend analysis to identify growth opportunities
• Write and test ad copy to enhance click-through and conversion rates
• Manage campaign budgets and bidding strategies to ensure efficiency and maximum ROI
• Analyze performance metrics and provide actionable insights to marketing leadership

What is Required (Qualifications):

• Bachelors degree in Marketing, Business, Communications, or related fieldor equivalent experience
• 35 years of experience managing paid search (SEM) campaigns in eCommerce or retail
• Deep knowledge of Google Ads and Microsoft Ads, including Shopping and Performance Max
• Strong analytical skills with proficiency in Google Analytics (GA4) and Excel/Google Sheets
• Proven ability to manage budgets and optimize campaign performance

How to Stand Out (Preferred Qualifications):

• Experience managing large-scale or high-budget search campaigns
• Knowledge of Google Shopping feeds or PLA management
• Familiarity with automation tools, scripts, or APIs for optimization
• Google Ads or Microsoft Advertising certifications
• Experience with UX, landing page optimization, or SEO collaboration

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