Job Details

At Melaleuca, our mission has remained constant: "Enhancing the Lives of Those We Touch by Helping People Reach Their Goals."For over 40 years, Melaleuca has been at the forefront of the wellness industry—creating safer, more effective products that promote the physical, environmental, financial, and personal well-being of millions worldwide. Known as The Wellness Company, Melaleuca's focus on naturally derived, science-based innovation has led to consistent, profitable growth exceeding $2 billion in annual revenue, with operations in 12 countries and more than 4,000 team members.Recognized by Forbes and USA Today as one of America's top employers, Melaleuca remains debt-free and has never had a layoff in its history. Our people are our greatest asset, and our purpose is simple—help people live more vibrant, healthier, and happier lives.Award Winning CultureFlexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand committed to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first-name basis—it feels more like a family than a multi-national corporation.Melaleuca's commitment to its team has been recognized nationally. Forbes has consistently named Melaleuca as one of America's Best Employers, and one of America's Best Employers for Women. Additionally, USA Today recognized Melaleuca as one of America's Best Stores and one of America's Most Trusted Brands for 2025, a testament to our quality products and customer service.OverviewReporting to the Senior Vice President of Marketing - Innovation, This Director of Marketing will help architect the future vision of the VFL – Functional Foods and Healthy Snacking category and implement a cohesive and overarching marketing strategy for all of Melaleuca's Food related products both domestically and internationally. Responsibilities include all aspects of brand management and strategy that support strategic business objectives. The major job duties will include contributing to the achievement of revenue and profit goals and P&L management, management of brand creation throughout all stages of product development (concept to end-of-life) to develop exclusive, compelling wellness brands that create exceptional customer affinity and loyalty. The individual will also be responsible for partnering cross-functionally with sales, finance, operations, R&D, market research and other functions necessary to accomplish strategic goals, preparing and presenting marketing plans, business forecasts, and other initiatives to drive business results. The individual will also manage the global marketing of assigned brands throughout all the phases of the product life cycle, ensuring global consistency of brand positioning/story, pricing strategy, and launch strategies for assigned brands/products. This leader will also be reasonable for the development and management of marketing team members.Key expectations include:Help create and support compelling products that are differentiated from the competition in a meaningful way that establish repeat customers.Effectively partners with cross-departmental teams to manage marketing projects, new product development, and product updates for product portfolio.Establish a solid understanding of Melaleuca's products and their points of differentiation and be able to communicate those differences in a compelling way.Develops strategies for improving presentation of current products through product pages, and other mediums.Track and analyze program successes, quickly adjusting for continuous improvement.Assist as assigned with other product-related marketing events and strategic initiatives.Support and live the mission of Melaleuca.Improve the overall customer experience.Building the brand (positioning, creative, communication, etc.)Generating consumer trial, repeat, and loyaltyCreating web based consumer influenceStrengthen product lines (strategic role, positioning, profitability, etc.)Drive product innovation and product system innovation by driving consumer insights as well as enabling and applying Consumer Relations expertise.Additional Responsibilities:Injecting Consumer Insights, Marketing Plans, into the planning process used by other departmentsSharing Consumer Insights, Marketing Plans with the Melaleuca CommunityWorking closely with the Director of Marketing over VFL – Supplements and Sr. Brand Manager of VFL Sports Nutrition, VPs of Sales, VP of International and Product Development on growth creation strategiesParticipation in key customer meetings and sales meetingsTo be a good fit for this opportunity you will have:The Director of Marketing will be a strong leader of people with an open and direct style who practices participative management, adaptability and team building; they will strive for continued personal development and growth. Specific industry experience in managing one of the following categories: Health and Wellness, Sports Nutrition are a preferred skill set. Multi-channel experience is critical; ideally direct, customer service orientation in Mass Market, Grocery, Internet, and Natural Food channels is preferred. In addition, the individual will have successfully influenced and worked with resources across cross functional departments including R&D, Sales, Creative Services, Operations, and Finance. He/she will possess over 8 years of progressive marketing leadership experience in more challenging and fiscally responsible positions.Professional Experience required:Ability to relocate to Idaho Falls, ID (Relocation Assistance available)Educational Background, Bachelor's degree requiredStrong communication skills (written and verbal); the willingness to travel as neededAt least 8+ years of total Marketing experience in Consumer Packaged Goods (consumables) with deep subject matter expertise around Healthy Snaking and/or Functional Foods.At least five years of experience in Marketing a high growth consumer package goods brandJust as important as your experience and skills will be the following characteristics and competencies:A natural orientation for continuous improvement and problem solving.A collaborative approach and willingness to engage in an environment of active idea sharing.Sharp organizational skills and the ability to multi-task in a fast-paced environment.The ability to produce consistent quality under deadline pressure while paying careful attention to detail.Self-motivation and a strong sense of ownership and accountabilityAbility to maintain confidentiality of sensitive areas.A demonstrated successful track record is required in the following:Traditional CPG Brand ManagementNon Traditional consumer marketing (guerilla, influencers, cause, event, electronic, direct response etc.)Web based consumer marketingNew Product Innovation and Product ManagementMarketing Team developmentAward Winning CultureFlexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand committed to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first-name basis—it feels more like a family than a multi-national corporation.Melaleuca's commitment to its team has been recognized nationally. Forbes has consistently named Melaleuca as one of America's Best Employers, and one of America's Best Employers for Women. Additionally, USA Today recognized Melaleuca as one of America's Best Stores and one of America's Most Trusted Brands for 2025, a testament to our quality products and customer service.Safe, Uncrowded, AffordableNestled in the heart of beautiful Eastern Idaho, Idaho Falls is a prosperous and vibrant community, as well as the gateway to recreational paradise. This unique setting provides numerous opportunities for total wellness—social, physical, financial, and emotional. If you love outdoor activities, this is the place for you, with the Snake River running right through town, the Rocky Mountains dominating the horizon, and Yellowstone National Park less than a 2-hour drive away.Excellent CompensationIn addition to a competitive wage, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus. Right here on-site, we provide a fitness center, free concierge service, and an employee restaurant.The Next Step Is YoursTo apply today, click on the "Apply" button below.Job SummaryPosition Type: Full-timeCategory: MarketingShift: 1stLocation : City: Idaho FallsLocation : State/Province: ID