Job Details

Brand Manager

The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands in our Vitality For Life Category. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potentialfinancially, strategically, and creatively.

Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinkingsomeone who can blend science and storytelling to guide products from concept to customer.

Responsibilities

What You'll Do

• Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca's mission and growth objectives.
• Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

Qualifications

What You Bring

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: 5+ years of experience in brand management, product marketing, or consumer goods strategypreferably within wellness, personal care, or nutrition.
• Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Innovation mindset: Experience guiding new product development from concept through launch.
• Analytical strength: Ability to interpret data and translate insights into actionable strategies.
• Communication: Skilled at presenting ideas clearly and collaborating across departments.
• Team orientation: Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
• Passion for purpose: A personal alignment with Melaleuca's mission of enhancing lives through wellness.
• This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided.

Why Melaleuca

Why You'll Love Working Here

• Award-winning workplace: Recognized by Forbes and USA Today as one of America's Best Employers.
• Stability and strength: Melaleuca is proudly debt-free and has never had a layoff in nearly 40 years.
• Purpose-driven culture: Every project supports a mission that enhances lives around the world.
• Global growth: Join a $2+ billion organization expanding its wellness leadership across 12 international markets.
• End-to-end impact: Work directly with R&D, Marketing, and Manufacturingall under one roofto bring your ideas to life.
• Beautiful Idaho Falls campus: Enjoy a collaborative culture and the quality of life that comes with living in the Mountain West.

Join Melaleucaand take ownership of brands that inspire trust, deliver innovation, and enhance lives.

Your leadership will shape how The Wellness Company grows and connects with millions worldwide.